The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, students/participants are required to research and synthesise detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:
· Target Market
· Product Description and Strategy
· Pricing Strategy
· Promotion Strategy
· Placing and Distribution Strategy
· Financial Plan
· Application of Technology
· Project Timeline
· Measurement of Success
As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx.
Perks and Prizes
All students who sent in qualified entries will receive a certificate of participation. Certificate of merit will be awarded to the twelve shortlisted teams and a trophy will be awarded to the three final teams.