The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, students/participants are required to research and synthesise detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:

·      Target Market

·      Product Description and Strategy

·      Pricing Strategy

·      Promotion Strategy

·      Placing and Distribution Strategy

·      Financial Plan

·      Application of Technology

·      Project Timeline

·      Measurement of Success

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 As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx.

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Perks and Prizes

All students who sent in qualified entries will receive a certificate of participation. Certificate of merit will be awarded to the twelve shortlisted teams and a trophy will be awarded to the three final teams.